Morning Brew x Indeed

"Care for the Caregivers" Giveaway Campaign

Morning Brew partnered with Indeed.com for a special giveaway focused on self-care for caregivers—a group often overlooked when it comes to rest and restoration. I was brought on to create a series of illustrations that visually celebrated this message.

I developed the concept of representing caregivers as plants—resilient, nurturing, and in need of care themselves. Each plant character reflected different aspects of the caregiving experience, from growth and exhaustion to renewal and joy. This metaphor allowed for a playful yet poignant visual language that honored the emotional complexity of caregiving, while aligning with the campaign’s uplifting tone.