For this “Positive Light” campaign spot for PECO, I served as Creative Director, collaborating with the talented team at Kodii Studio. The story follows a curious young daughter as she trails her dad through their Philly-area home, peppering him with questions while he makes small but impactful energy-saving updates.

Building on the visual language established in our previous PECO spot, I designed stylized, monochrome environments that allow the characters—animated beautifully by Kodii—to stand out. Select props are rendered in full color to emphasize key story moments and energy-saving actions, creating a focused and emotionally resonant narrative.

This charming father-daughter dynamic makes energy efficiency feel relatable, warm, and accessible—just like it should.